Treatment

PROGRAMME TITLE: 'YOU'


DIRECTOR/
CAMERA OPERATOR: Mark Kipling
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DURATION: 3:14
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FORMAT: Mini DV
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AUDIENCE:
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Atmosphere fans and fans of storytelling rap music and a 16-25 age demographic, as a vast majority of hip hop fans are actually under the age of 18, the age commonly associated with and recommended when a Parental Advisory sticker is seen on a CD case. The issues of insecurity and a low self esteem could relate to any one of any age, but with the specific mention of student loans, the song can be primarily directed towards the above age demographic. Retelling the monotony of a young woman finding her place in a dead-end unappreciative job.


STORY RESUME:________________________________________

An Illustrative/narrative piece with elements of performance. The main character is a young adult girl trying to find her way in a dead end job as a regular customer finds pity and sympathy on her situation, with implied sexual intent within lyrics and mannerisms. Being unappreciated by customers, the man doesn't quite understand how she's still leading the life she so seeks to abandon,so waits for her to finish her shift every day to talk to her(The lyrics of the song). With low self esteem and a lack of confidence in her own look or ability to attract, the unnamed male she meets every day outside the restaurant/cafe she works in helps her find an inner beauty and confidence by stripping her of her self pity and finding a new girl within by helping her redress in front of the mirror.

CHARACTER RESUME:
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The main character is a young adult girl trying to find her way in a dead end job in a restaurant/cafe. Being unappreciated by customers, leading the life she so seeks to abandon. With low self esteem and a lack of confidence in her own look or ability to attract, she seeks help to find an inner beauty and confidence in front of the mirror

RESEARCH:________________________________________
• I was unable to find an unsigned rap artist who is creating the style of rap I am looking for in my video. I am looking for a deep story-telling rapper such as Slick Rick, Kool G Rap or Immortal Technique to give me the chance to bring their stories to life in my music video. I have been unable to find any who meet this criteria, so have decided to go with the underground rap group 'Atmosphere'


• I am potentially looking to invest in a ‘SnorriCam’ for a segment in the 2nd verse. It gives a very surreal angle as the background moves but the actors’ head remains in the same position at all times. This would be a perfect camera effect for a very confused music video. I have no idea at this time how much one may cost or how hard one may cost to make second hand so this is a big ambitious IF. (Ref. ‘Requiem for a Dream’ (2000))

DETAILS OF PLANS/SCHEDULE:
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My primary concern is completing any and all outstanding pre-production paperwork before starting on my production schedule. Also renting equipment, I need to decide if I will need tripods or any other camera aids.


RESOURCES: ________________________________________
Film equipment:
• Camera
• Battery
• Tape
• Tripod
• Dolly
• Tripod/Camera bags


LOCATIONS: ________________________________________
Cafe Location
Apartment
Outside locations